Monday, 4 June 2007

Is the D school the new B school?

Ideapreneurs, Idea Merchants: When the business lingo becomes infected with words like these, there is more pressure on the managers to be innovative. Innovation and traditional MBAs don’t mesh well together. The right brained logical thinkers may know a lot about economics and accounting but a little less about creativity and innovation. What happens next? We see a new generation of MBAs in leading universities, trying to learn some from the design methodologies. While the designers strive to learn be more like the suits.

Here is a little something from Michael McDonough an accomplished New York based Architect and a teacher.

Top Ten things they never taught me in design school

1. Talent is one-third of the success equation.
2. 95 percent of any creative profession is shit work.
3. If everything is equally important, then nothing is very important
4. Don’t over-think a problem.
5. Start with what you know; then remove the unknowns.
6. Don’t forget your goal.
7. When you throw your weight around, you usually fall off balance.
8. The road to hell is paved with good intentions; or, no good deed goes unpunished.
9. It all comes down to output.
10. The rest of the world counts.

Click here to read in detail

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