Ever wonder how big brands like Sony, Starbucks, Microsoft and Virgin Atlantic rise above global challenges to build business and increase market share?
The Design Council researchers visited the design departments of these global companies to learn how they use design to improve their brand strength and boost their competitiveness. We talked to CEOs and Heads of Design for an exclusive insight in to the processes used by each company when developing new products and services and bringing them to market.
Common themes emerged when studying each company's development process, highlighted by real-life examples of the role of design in creating successful products and services. Each company also revealed how and why design is built in to every aspect of their product development – from the systems and processes used to their analysis of customer needs.
Find out more and read the full case studies from each of the eleven companies on our website:
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